A new company built on established experience.
HOUSE CART was created to turn market understanding, relationships and commercial discipline into a focused Saudi commercial company built for sustainable business growth.
Commercial understanding before commercial action.
HOUSE CART is a Saudi commercial company operating across food products and consumer goods.
We connect local and international manufacturers, relevant products and professional buyers through a model built around sourcing, market understanding, channel development and disciplined commercial execution.
Import and distribution are part of how we execute — they are not the whole story.
Our role begins earlier: understanding the opportunity, the category, the supplier and the buyer, and continues through the commercial work required to connect the right product with the right channel.
New in establishment. Not new in experience.
HOUSE CART is a new Saudi company built around leadership and commercial experience accumulated in the Saudi market.
That experience shapes how we read opportunities, build relationships and move from discussion to disciplined execution.
The company is being built for long-term partnerships rather than short-term transactions — converting individual experience into institutional capability that can grow responsibly over time.
Principles that shape how we work.
Commercial decisions become stronger when expectations, responsibilities and long-term value remain clear.
Integrity in every relationship.
Trust begins with professional conduct, credibility and consistency.
Market relevance before volume.
Opportunity is considered through relevance, not movement for its own sake.
Long-term partnerships over one-off transactions.
Relationships should create repeatable, sustainable commercial value.
Discipline and responsiveness in execution.
Relevant opportunities require clear ownership, coordination and follow-through.
Clear commercial communication.
Expectations, responsibilities and next actions should remain visible to all parties.
Shared, sustainable growth.
Strong commercial outcomes should leave all parties in a stronger position.
Saudi market understanding shapes the decision.
Opportunities are considered in the context of real channels, buyer priorities and commercial conditions across the Saudi market.
Three perspectives. One institutional direction.
Strategic ambition, market reality and institutional continuity are considered together to strengthen the quality of commercial decisions.
TARIQ ABDULLAH
AL-QAHTANI
Chief Executive Officer Institution. Strategy. Growth.
Tariq Abdullah Al-Qahtani brings more than 15 years of experience across executive management, business development, human resources, corporate management and institutional systems.
He holds a Master of Business Administration and has led companies and projects through establishment, development and restructuring.
At HOUSE CART, he sets the long-term direction and builds the structures, culture and accountability required for responsible growth.
Build the institution before asking it to grow.
SARKIS
ESPER
Sarkis Esper brings more than three decades of professional experience, with a career that began in 1997 and has been built largely within the Saudi market.
His experience spans retail and consumer goods, procurement, sourcing, category management, supplier development, distribution, supply chain, negotiation, commercial development and operations.
At HOUSE CART, he tests market relevance, buyer and channel reality, commercial viability and the practical path from opportunity to responsible execution.
Experience is the ability to read change and turn it into responsible opportunity.
ALI ABDULLAH
AL-QAHTANI
Ali Abdullah Al-Qahtani brings more than 30 years of experience across government relations, public relations, customs clearance, business development, administration and decision support.
His experience spans the Kingdom’s transition from paper-based procedures to digital government services and modern regulatory processes.
At HOUSE CART, he contributes institutional and regulatory perspective, supports informed decision-making and helps ensure that today’s commercial progress protects lawful execution, credibility and continuity over time.
The right decision should move the work forward today without compromising tomorrow.
Different forms of experience. One accountable commercial direction.
Built for long-term commercial relevance.
To build one of Saudi Arabia’s most trusted commercial companies for connecting relevant products, manufacturers and professional buyers through market understanding, disciplined execution and sustainable commercial relationships.
To identify relevant opportunities, connect them with the right organisations and channels, and execute with the clarity, discipline and commitment required to create sustainable value for all parties.
HOUSE CART seeks to grow in step with the Kingdom’s transformation and the direction of Saudi Vision 2030 through responsible enterprise, professional practice, learning and capability-building.Start with a requirement, a product or a market question.
HOUSE CART will begin with clarity, evaluate the opportunity responsibly and identify whether there is a credible path to work together.